Public Relations Strategy (PR in Practice)
Заглавие:      Public Relations Strategy (PR in Practice)
ID на Книгата:      1602
Автори:      Sandra Oliver
ISBN:      9780749456405
Издател:      Kogan Page
Дата на публикуване:      2010-01-28
Издание:      Third Edition
Брой страници:      0
Език:      Английски
Рейтинг:      0 
Корица:      cover
Описание:     

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function.

 

The new edition includes more material on corporate reputation, research methods, public affairs, and information management.

 

Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

   

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