Expect the Unexpected (Or You Won\'t Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
Заглавие:      Expect the Unexpected (Or You Won\'t Find It): A Creativity Tool Based on the Ancient Wisdom of Heraclitus
ID на Книгата:      423
Автори:      Roger Von Oech
ISBN:      0743222873
Издател:      Free Press
Дата на публикуване:      2001.09.04
Издание:      1st
Брой страници:      0
Език:      Английски
Рейтинг:      5 
Корица:      cover

Amazon.com Review

The ancient Greek philosopher Heraclitus was the first "creativity teacher," says Roger von Oech, whose bestselling book A Whack on the Side of the Head set the standard for out-of-the-box thinking. In Expect the Unexpected, Von Oech uses 30 of Heraclitus's pithy and paradoxical epigrams to approach problems in a fresh manner. He explains his premise: "Creative thinking involves imagining familiar things in a new light, digging below the surface to find previously undetected patterns, and finding connections among unrelated phenomena."

Von Oech uses the epigrams as creativity exercises--accompanied by mental puzzles, anecdotes, questions, and punchy footnotes--to demonstrate that Heraclitus's 2,500-year-old creative insights have aged well. With his whimsical wand, von Oech transforms the epigram "A Donkey prefers garbage to gold" into an exploration of values. He uses Heraclitus's observation that "A wonderful harmony is created when we join together the seemingly unconnected" to examine the use of metaphors in understanding problems. When Heraclitus observes that "Dogs bark at what they don't understand," Von Oech crafts a meditation about criticism. Executives, students, teachers, and parents will find an exciting and entertaining map for changing thought patterns, tolerating ambiguity, confounding expectations, and searching for hidden meanings. --Barbara Mackoff

From Library Journal

Von Oech, a creativity consultant, lecturer, and president of Creative Think, penned the best seller A Whack on the Side of the Head: How You Can Be More Creative (1986). Not as dry as the subtitle makes it sound, his latest book has certainly benefited from his recent studies of the creative process. Even though Von Oech does cite Heraclitus extensively (in Greek, no less), this is no classics text. Instead, Von Oech presents and offers his take on 30 of Heraclitus's epigrams, such as "On a circle, an end point can also be a beginning point" and "When there is no sun, we can see the evening stars." He then lists questions to help readers apply the insight gained from the epigrams to their own situation. Each of the 30 chapters is bite-sized but substantial. Recommended for all public libraries; academic libraries would probably also benefit. 
Copyright 2001 Reed Business Information, Inc.


ABC's 20/20 What a technique! -- Review

Product Description

"You can't step in the same river twice."
"Dogs bark at what they don't understand."

"The doctor inflicts pain to cure suffering."

The ancient Greek philosopher Heraclitus was famous for his brilliant and provocative sayings. Today, more than 2,500 years after they were written, his ideas about life, nature, and the cosmos remain as startlingly original as ever.

In Expect the Unexpected (Or You Won't Find It), Roger von Oech uses thirty of Heraclitus' epigrams as springboards to dazzling creativity. Treating each saying as an inexhaustible source of inspiration, he supplies amusing anecdotes, mind-bending riddles, hidden jokes, and intriguing questions designed to topple old habits of thought and fire the imagination. Drawing on a cornucopia of examples from science, business, and the history of invention, as well as from literature (Through the Looking Glass) and popular culture (The Twilight Zone), von Oech shows you how to reverse your expectations, turn change to your advantage, create powerful metaphors, and avoid the pitfalls of "moreness" -- that is, assuming that more is automatically better -- to find novel solutions to even the most intractable problems.

Anyone searching for new approaches to problem solving -- from managers to students to artists -- will find in this book an invaluable tool. Whether you read it from start to finish as a creativity workbook, treat each insight as a morning meditation, or consult the book as a daily oracle, Expect the Unexpected offers a welcome jolt to the imagination.

About the Author

Roger von Oech is the founder and president of Creative Think, a California-based consulting firm that specializes in stimulating creativity and innovation. He has given seminars and presentations to corporations worldwide, including Coca-Cola, GE, Disney, Intel, MTV, Microsoft, NASA, Apple, Citigroup, and the United States Olympic Committee. He is the author of two previous creative-thinking books, A Whack on the Side of the Head and A Kick in the Seat of the Pants, as well as the popular Creative Whack Pack card deck. He lives with his wife and children in Atherton, California.



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